{"id":1180,"date":"2013-03-10T18:58:06","date_gmt":"2013-03-10T17:58:06","guid":{"rendered":"http:\/\/animatblog.wordpress.com\/?p=1180"},"modified":"2026-03-12T22:33:39","modified_gmt":"2026-03-12T21:33:39","slug":"monsters-university-marketing","status":"publish","type":"post","link":"https:\/\/jaumefigavaello.com\/es\/monsters-university-marketing\/","title":{"rendered":"\u00abMonsters University\u00bb: ante buenas campa\u00f1as."},"content":{"rendered":"<p>Cada a\u00f1o, me sorprenden m\u00e1s. Cuando iban a estrenar la magn\u00edfica\u00a0<em>Up\u00a0<\/em>(2009), sacaron los\u00a0<a href=\"http:\/\/animatblog.wordpress.com\/2009\/03\/19\/up-en-cannes\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Upisodes<\/em><\/a>, divertidos como cap\u00edtulos de cosas que les ocurr\u00edan a Russell y a Karl, por culpa \u2013fundamentalmente\u2013 de la torpeza del ni\u00f1o. Antes hab\u00edan hecho algo parecido con\u00a0<em>Wall-E\u00a0<\/em>(2008), con v\u00eddeos de &#8220;productos Buy&amp;Large&#8221; o con el protagonista realizando distintas tareas&#8230;<\/p>\n<p>Ahora, con\u00a0<em>Monsters University<\/em> (2013), nos regalan una campa\u00f1a de marketing viral espectacular que comenz\u00f3 hace ya unos meses con la p\u00e1gina web de la &#8220;<a href=\"http:\/\/monstersuniversity.com\/edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Monsters University<\/a>&#8220;. En ella, puedes matricularte a los estudias que quieras \u2013nuestros protagonistas a &#8220;Sustos&#8221;, l\u00f3gicamente\u2013, decidir apuntarte al equipo de f\u00fatbol americano, ver fotos del campus, leer testimoniales&#8230; \u00a1Hasta comprar sudaderas, gorras, camisetas MU! Como una aut\u00e9ntica universidad.<\/p>\n<p>Lo m\u00e1s divertido me han parecido, otra vez, los v\u00eddeos (sin tener en cuenta los\u00a0<em>teasers<\/em> o los\u00a0<a href=\"http:\/\/www.youtube.com\/watch?v=WzgYlDL0KJU&amp;feature=share&amp;list=PLE04BC50FA66AFEE4\" target=\"_blank\" rel=\"noopener noreferrer\"><em>trailers<\/em><\/a>, que ya han ido saliendo).<\/p>\n<p>As\u00ed, primero ten\u00edamos el mensaje de la\u00a0<em>dean<\/em> (la rectora), con himno incluido:<\/p>\n<div class=\"ws-video-embed\" style=\"position:relative;width:100%;padding-top:56.25%;margin:1.5em 0;\"><iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/cLAa_cw6z60\" title=\"V\u00eddeo\" style=\"position:absolute;inset:0;width:100%;height:100%;border:0;\" loading=\"lazy\" allowfullscreen allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"><\/iframe><\/div>\n<p>Y otros dos, que tambi\u00e9n me han hecho mucha gracia: Bienvenido a MU<\/p>\n<div class=\"ws-video-embed\" style=\"position:relative;width:100%;padding-top:56.25%;margin:1.5em 0;\"><iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/rsIHBXRFISw\" title=\"V\u00eddeo\" style=\"position:absolute;inset:0;width:100%;height:100%;border:0;\" loading=\"lazy\" allowfullscreen allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"><\/iframe><\/div>\n<p>We see MU &#8211; Vemos MU<\/p>\n<div class=\"ws-video-embed\" style=\"position:relative;width:100%;padding-top:56.25%;margin:1.5em 0;\"><iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/r4A3HzQGnng\" title=\"V\u00eddeo\" style=\"position:absolute;inset:0;width:100%;height:100%;border:0;\" loading=\"lazy\" allowfullscreen allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"><\/iframe><\/div>\n<p>Y uno m\u00e1s: Imagine a University &#8211; Imagina una universidad&#8230;<\/p>\n<div class=\"ws-video-embed\" style=\"position:relative;width:100%;padding-top:56.25%;margin:1.5em 0;\"><iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/THhRSJC5FX8\" title=\"V\u00eddeo\" style=\"position:absolute;inset:0;width:100%;height:100%;border:0;\" loading=\"lazy\" allowfullscreen allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"><\/iframe><\/div>\n<p>Simplemente, no tienen desperdicio. 32 segundos cada uno (excepto el primero) que te meten, realmente, en este mundo imaginado de Pixar. Es lo de siempre:<strong> si quieres hacer una buena historia, crea muy bien todo lo que la envuelve, para hacerla de verdad muy grande<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada a\u00f1o, me sorprenden m\u00e1s. Cuando iban a estrenar la magn\u00edfica\u00a0Up\u00a0(2009), sacaron los\u00a0Upisodes, divertidos como cap\u00edtulos de cosas que les ocurr\u00edan a Russell y a Karl, por culpa \u2013fundamentalmente\u2013 de la torpeza del ni\u00f1o. Antes hab\u00edan hecho algo parecido con\u00a0Wall-E\u00a0(2008), con v\u00eddeos de &#8220;productos Buy&amp;Large&#8221; o con el protagonista realizando distintas tareas&#8230; Ahora, con\u00a0Monsters University [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[1272],"tags":[407,408,409,1004,450,1343,549,403],"class_list":["post-1180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-historias","tag-imaginacion","tag-marketing","tag-monsters-university","tag-up","tag-upcoming","tag-upisode","tag-wall-e"],"acf":[],"_links":{"self":[{"href":"https:\/\/jaumefigavaello.com\/es\/wp-json\/wp\/v2\/posts\/1180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jaumefigavaello.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jaumefigavaello.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jaumefigavaello.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jaumefigavaello.com\/es\/wp-json\/wp\/v2\/comments?post=1180"}],"version-history":[{"count":1,"href":"https:\/\/jaumefigavaello.com\/es\/wp-json\/wp\/v2\/posts\/1180\/revisions"}],"predecessor-version":[{"id":112240,"href":"https:\/\/jaumefigavaello.com\/es\/wp-json\/wp\/v2\/posts\/1180\/revisions\/112240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jaumefigavaello.com\/es\/wp-json\/wp\/v2\/media\/1554"}],"wp:attachment":[{"href":"https:\/\/jaumefigavaello.com\/es\/wp-json\/wp\/v2\/media?parent=1180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jaumefigavaello.com\/es\/wp-json\/wp\/v2\/categories?post=1180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jaumefigavaello.com\/es\/wp-json\/wp\/v2\/tags?post=1180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}